Pinnacle Companies has a unique culture of striving to achieve a "Pinnacle life," where there is a desire to grow and evolve to continuously improve. The organization had a strong existing compass mark that they sought to build a strong visual identity system around, and use creative applications in which their brand could touch audiences in unique and innovative ways.

The Pinnacle Companies is a collection of sub-brands that touch every step in the journey of designing, building, and living in a home. Pinnacle Mountain Homes' focus is on the construction of luxury mountain homes, whereas Pinnacle Lodging has a focus on the luxury vacation rental management market within the greater Breckenridge, CO area. Collective Design (view work here) is a company specializing in architecture and interior design. The visual identity system and guidelines that would ultimately compose it needed to be set in place for the parent brand as well as the two sub-brands of Pinnacle Mountain Homes and Pinnacle Lodging.

The primary graphic element created for the Pinnacle Companies was "the container"—which consists of the logo incorporating a headline and/or message. This concept furthers the recognition of the logo mark and serves as a flexible system that works well in both digital and print spaces.

Additional thinking was developed around wayfinding tools, pattern design, social media templates, animation, typographical standards, and specialized tactical applications of how this design system can come to life with both the logo and the container.

Agency: Manifesto