As Amazon continues to grow at a rapid speed, the need to hire additional team members does too. To hire skilled and experienced web developers, an 8-bit recruiting campaign was designed to draw individuals to a series of hackathon hiring events throughout the country. Campaign templates and assets were developed to be flexible, repeatable, and mixed or matched by Amazon recruiters and non-designers alike.

8-bit has become synonymous with creativity and ingenuity inside the constraints of programming. While we have come a long way in technology since the days of 8 Bit, this design is a nostalgic nod to early developers while inspiring the next generation of problem solvers and software development engineers to advance their career at Amazon.

Art Director/Designer: Mackenzie Schmitt
Creative Director: Adam Pryor
Copywriter: Kathleen Goodwin
Agency: Manifesto