True Coffee Roasters is a small coffee company located in the Madison, Wisconsin area. Being a small company, their limited budget didn’t allow for a unique packaging design for each of the different sized coffee bags. The solution to this problem was to design a unique sticker shape that contained all the information both the roaster and customer would need. The layout contains check boxes and blank spaces for the roaster to write in the important information. This is efficient for the roaster and it creates a personal feeling for the customer. Overall this sticker design was a financially and visually effective solution. 

Additionally, a new secondary mark was designed. This mark forms the letters “T” and “C” for True Coffee while also visually reflecting the look of their roasting machine. The mark was used to create several interesting patterns in various sizes to echo the size of the coffee cup.