Spruce Creek Collection Launch

Bird’s Choice is a supplier of a wide array of products for the birding community. In collaboration with their retail and production partners, we facilitated the deployment of a new series of bird feeders embracing natural materiality. To help launch this unique product collection into Bass Pro Shops nationwide and their B2C site, a collection name, visual look, and series of marketing materials were created.

National Park signage, maps, and natural textures were used as inspiration and mixed with bold typography and coloring to successfully develop a modern design, positioning Bird’s Choice and their new collection as a bold and vibrant differentiator among similar birding industry brands.

Art Direction: Mackenzie Schmitt
Copywriter: Kathleen Goodwin
Video Production: Dragon Fruit
Agency: Manifesto